Keeping the community safe

Keeping our community safe

At TasNetworks, the safety of our people and the community is our number one priority.

To help keep our community safe, in July 2020 we developed a new suite of community safety campaigns to send an important message: Don't switch off around electricity.

The focus of the campaigns is on preventable safety issues that are designed to capture viewers' attention and influence their decisions as they go about their lives.

The campaigns include a series of TV commercials and educational information, as well as other media channels including digital video, online display, and social media.

The focus areas featured in the community safety campaigns include:

Look Up Look Out
Featuring a DIY home renovator working dangerously close to powerlines, our new look up look out campaign reminds customers that just getting to close to powerlines can have serious consequences.

Safe Growing
Trees and shrubs can be dangerous if they come into contact with powerlines. Safe growing encourages customers to be proactive when planting new trees by making sure they won't grow within 3 metres of powerlines.

Home Health
Tingly taps and flickering lights could be a sign of danger. Home electrical safety reminds customers not to ignore any electrical issues in their home.

CablePI
We do a lot to keep our homes safe, but if you’re not using a CablePI you’re not really protected. Remember, plug it in, keep it on, and keep safe.

The new advertisements complement our existing Fallen Powerlines and How to prepare for Power Outages Campaigns.

Let us know what you think by leaving a comment.